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Events Have Evolved — Data Is Now at the Core
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The events industry has transformed. What was once focused on logistics and generic experiences is now about personalisation, digital engagement, and measurable value.
At the heart of this shift? Data.
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Data is no longer a support function—it’s the foundation of strategic, high-impact events. Whether you’re running a virtual summit, brand activation, or executive roundtable, the ability to capture and act on insights separates good events from great ones.
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As formats become more hybrid and audiences more complex, data empowers:
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Targeted engagement pre-event
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Real-time optimisation during the event
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Actionable insights post-event
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Today’s events must deliver personalised experiences, ROI for sponsors, and clear outcomes for stakeholders. Data connects all the dots—fueling smarter decisions, deeper audience understanding, and ongoing improvement.
Success is now measured in metrics: engagement, conversion, lead quality, and impact.
With the right data strategy, events become platforms for growth, creativity, and commercial success.
Audience Data Working Harder for You
How we can help
At Dataframe, we turn fragmented data into powerful insights that fuel strategic decisions across media, events, and creative experiences. We help you move beyond basic tracking to truly understand your audiences, optimise performance, and prove value.
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We bring deep, hands-on experience in the events industry, supporting organisations in understanding subscriptions, attendee behaviour, segmentation, and marketing performance. Whether you're analysing ticket sales, campaign reach, or post-event engagement, we provide the clarity and tools to drive smarter decisions and stronger outcomes.
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Here’s how we support your growth:
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End-to-End Dashboard Solutions
We design and deliver interactive dashboards that bring all your event, audience, and campaign data together—helping you track engagement, content performance, and commercial ROI in real time.
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Audience Insight & Segmentation
We help you uncover what matters to your audiences—so you can tailor experiences, personalise outreach, and drive stronger engagement before, during, and after the event.
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Campaign & Sponsor Reporting
From lead generation to post-event impact, we make it easy to show clear ROI to sponsors and stakeholders—strengthening commercial partnerships with data-backed value.
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AI-Driven Opportunities
We help you explore how AI can enhance your customer service, automate routine reporting, and surface insights you might otherwise miss.
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Agile Support & Strategy
Whether you need quick wins or long-term transformation, our expert team works as an extension of yours—providing flexible, scalable support to meet your goals.
Let's start with a conversation
Let's Explore
We offer a free 2-hour online workshop designed specifically for teams in the events, media, and creative industries. In this session, we’ll work with you to:
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Uncover current data and reporting challenges across events, campaigns, or content
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Review your existing KPIs from audience engagement to commercial performance and spot areas for improvement
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Identify opportunities to streamline insight generation and make data more actionable across your teams
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After the session, you’ll receive a short, tailored proposal outlining how we can help you gain greater visibility, agility, and commercial impact from your data.
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Ready to turn your creative data into strategic advantage?
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Leveraging Data Insights to Excitement.
Powering the Pulse of Events
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Audience Targeting
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Segmentation
Analyse historical attendance, venue capacity, seasonality and spend data to optimise event planning.​
Impact​
More accurate budgeting and resourcing.
Reduces over or under-planning risk.
Supports better ROI planning and capacity management.
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Analyse historical attendance, venue capacity, seasonality and spend data to optimise event planning.
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Impact
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More accurate budgeting and resourcing.
Reduces over or under-planning risk.
Supports better ROI planning and capacity management.
Event Planning
&
Forecasting
3
Analyse ticket sales by time, audience, and region to optimise pricing using early bird trends, promo codes, and competitor data
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Impact
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Boosts revenue and improves cash flow forecasting.
Informs more effective sales campaigns and discount timing.
Ticket Sales
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Pricing Analytics
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Measure booth visits, lead scans, in-app interactions, meeting requests and dwell time.
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Impact
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Proves value to sponsors, increasing renewals and upsells.
Helps exhibitors optimise future participation.
Sponsor
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Exhibitor ROI Analytics
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Track interactions with apps, polls, Q&A, session attendance and networking tools
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Impact
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Highlights what content resonates and what doesn’t.
Improves content strategy and sponsorship value.
Supports hyper personalisation and adaptive experiences.
Attendee
Engagement
Analytics
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Analyse open rates, click-throughs, conversion rates and channel attribution.
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Impact
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Optimises channel spend and messaging.
Identifies high-performing audience segments or geographies.
Marketing Campaign
Performance