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The automotive industry is at a critical inflection point. Disruption is accelerating across every dimension electrification, connectivity, digital retail, autonomous technology and evolving consumer expectations. In this landscape, data is emerging as one of the most powerful enablers of transformation.
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For leaders, data is no longer just an operational tool, it's a strategic asset that informs smarter decisions, fuels innovation and unlocks competitive advantage. From optimising global supply chains and enhancing customer experience, to driving product innovation and enabling new business models. The intelligent use of data and insights is reshaping what it means to lead in the mobility space.
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But extracting real value from data requires more than dashboards and reports. It demands a clear vision, strong governance, agile data capabilities and cross-functional alignment. As the industry continues to evolve, the winners will be those who treat data not just as a byproduct of their operations, but as a catalyst for growth, resilience and reinvention.
How Data & Insights Drive Value Across the Automotive Business
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Sensors and telematics track real-world vehicle emissions; analytics inform more sustainable production and supply decisions
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Impact​
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Track carbon emissions
Optimise energy consumption
Model the impact of design decisions
Report ESG metrics for compliance and investor relations
Sustainability
and
Emissions
2
Demand models integrating sales, production, and external market data to predict supply risks and optimise inventory
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Impact
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Better supplier negotiations
More accurate lead times
Stronger business continuity
AI-driven
supply chain forecasting
3
Real world driving data is analysed to improve product design, safety features, and user experience
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Impact
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Data-backed innovation
Informed roadmap prioritisation
Alignment with regulatory trends
Connected
vehicle usage analytics
4
Real-time sensor data and machine learning models predict equipment failures before they happen
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Impact
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Optimised model mix
Lower stock holding risk
Faster vehicle turnover
Data informed vehicle feature personalisation
5
Centralised claim tracking reveals recurring issues and helps renegotiate supplier terms
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Impact
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Reduced warranty liability
Faster identification of defects
Stronger supplier accountability
Warranty analytics
and cost control
6
Dashboards track key KPIs across dealerships to identify coaching needs and resource gaps
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Impact
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Performance transparency
Actionable interventions
Data-driven enablement
Dealer network performance analytics